Mailchimp, once newsletter tool now all-in-one marketing platform had a good 2019. They saw revenues of $700 million in 2019, by all accounts, business was good. 30.7 million small businesses in USA […]
The Theory of Mailchimp’s Social Media Channels
On the final session of [r/Advertising] we were tasked with theorizing the social media POV of a brand we choose. We were to do this with a simple framework and show examples of our theory.
Reverse Engineering Kittens: The Anatomy of an Ad
Kittensoft Ireland launched a campaign in June 2020 featuring three kittens with the voices of children discussing, how soft their toilet paper is, where poo goes when you flush it, among other […]
The African Creative Context & The Bar Raising Struggle
[dropcap color=”dropcap-normal”]I[/dropcap]started an instagram page called [Braand] back in 2017. It was born out of frustration. [Braand] was a page that curated the brand design work of African designers. Logos and identity […]
“Drink of the Summer” Production Company Shortlist
As part of r/Advertising School, I created an analysis of production shops around the world based on their percieved ability to execute on the brief below. The Brief *The Creative Ask:*Create […]
The Strategy of Formula One Part 1.
I recently became interested in Formula One in 2019. As I watched the high-speed action, the strategist in me began to dance.
Purposeful
That’s what purpose is to me. Unscratchable itches. Soren Kierkegaard wrote that becoming aware of your true self is our true task and endeavor in life. Your true self in your true task. It seemed to me that year after year, I tried to find more ways to be myself. In 2019, I decided to try it all.